Pick a size. Dress it. Fill it.
Your customer chooses how big the box is, adds whatever you offer to go round it — a ribbon, a card, a colour, wrapping — then fills it from your own products, with your own photographs, until it is full.
They can change their mind, which is the part most builders get wrong. A half-built box is remembered if they come back a day later. A finished one can be reopened from the basket and edited, rather than deleted and built again from the beginning.
- Counted in places, not items. A celebration cake can take two places where a cookie takes one, so a box of eight holds four of them.
- It cannot be overfilled or half-filled. The box has to be exactly full before it can be bought, so nobody pays full price for nine things out of twelve.
- Fill the rest for me. Offer to finish the box for them, for the whole thing or one category at a time.
- A message, only when it applies. Ask what to write in the card, and only of somebody who asked for a card.